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A to Z Specialties

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Hiring a marketing or advertising agency

Agencies sell on creativity; you should buy on results. The best ones agree with you up front what success looks like and report against it every month.

What to check

  • Case studies with real numbers from businesses like yours
  • Who in the agency will work on your account day to day
  • Who owns the ad accounts, website and data if you leave
  • Minimum contract length and notice period

Questions to ask

  • How will you measure whether this is working?
  • What will you need from me each month?
  • What happens to my accounts and content if we stop?

Customer reviews

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